I analysed thousands of startups as a VC. Learned what works, what breaks, and that I'd rather build.
I scaled rider ops at Deliveroo during 600% growth, evaluated hundreds of startups as a VC at SFC Capital, and helped grow Reef Technology's UK network from 2 to 100+ sites. Now I build DeliveryByte, AI-powered refund recovery for restaurants, and take on AI, data, analytics, and automation projects for companies that need things built fast.
What I've been building
DeliveryByte
AI-powered refund recovery for restaurants. $1,700/mo recovered per client.
DeliveryByte analytics dashboard
Delivery app performance analysis. Reduced reporting by 10+ hrs/mo.
Only in Italy
Community board for Italian life stories. 23.4k views via Pieter Levels.
Background
Deliveroo (acquired by DoorDash)
Scaled UK rider ops during 600% growth. Built automated lead-gen: 120 rider leads/day, zero marketing budget.
SFC Capital (formerly Startup Funding Club)
Led and contributed to 30+ deals. Sourced and closed the largest single LP commitment in the fund's history, doubling the previous record.
Reef Technology
Founding team, UK. Scaled delivery kitchen network from 2 to 100+ sites in 20 months. 920% YoY revenue growth.
Selected VC deals
Led round. Desktop vacuum forming machines for designers.
Led first round. Automated accounting for SMEs.
Acquired by Starling BankLed round. World's smallest eBike conversion kit.
Seed round. No-code web automation.
Formerly PPC Protect. Led first round. Click fraud prevention for Google Ads.
Led first round. Household bill splitting for students.
What I've built
26 Above pedal straps
Pedal straps handmade from decommissioned car seatbelts. Sold.
Custom fixed gear bike
Built from scratch. Sourced the frame, rebuilt components, redesigned decals.